B2B content marketing is all about creating content that your audience craves.
If you’re not getting the results you want, it’s time to take a closer look at your content strategy and ask yourself these questions:
– What is your audience craving?
How can you create content that they’ll love and want to share with their friends and colleagues?
1. What is your Audience Caring About?
The first step is to figure out what your audience is really caring about. If you don’t know what they care about, you can’t possibly create content they’ll want to read, share, and engage with.
For example, if you’re creating content to promote a new product or service, you need to know what the product is, how it’s different from other products on the market, and what’s unique about it. You’ll also want to know how it can help your audience solve a problem or make their lives easier.
Once you have a clear understanding of your audience’s needs, you’ll be in a much better position to create the kind of content that will resonate with them and help them achieve their goals.
2. What Do They Want to Learn?
If your audience wants to learn more about a certain topic, they’re probably going to be looking for content that’s specific to that topic.
In other words, they want to learn how to do something, how to solve a specific problem, or how to achieve a specific goal.
If this is the case, you want to make sure that your content is written in a way that makes it easy for your audience to understand and apply what they’ve just learned.
3. What Are They Interested in Learning?
Your audience may be interested in learning about a specific topic, but they may also be looking to learn something more general. For example, they may want to find out how to start their own business, or they may just want to get a better understanding of the world around them.
Regardless of the topic, your audience will be more interested in content that teaches them something they didn’t already know.
4. What Kind of Content Are They Looking For?
Depending on your audience, you may be creating content for a variety of different types of people. You may be writing content for people who’ve never heard of you before, people who are new to your industry, or people who have been working with you for a while.
As a result, your content may need to be written in different ways for each of these different audiences.
5. What’s the Goal of Your Content?
This is the most important question of all. Without a clear goal in mind, you won’t be able to write content that actually helps your audience.
Your goal should be to teach your audience something new, provide them with a solution to a problem they have, or help them accomplish a goal they have set for themselves.
6. How Will Your Content Help Them Reach Their Goals?
Once your audience has a clear idea of what they want, you have to make it clear to them how your content will help them get there.
The best way to do this is to write your content in the form of a step-by-step process. This will make it easier for them to understand what they need to do to achieve their goal, and it will also help them remember the steps you’ve outlined.
7. How Can You Make It Easy for Them to Follow Your Instructions?
You want your content to be easy to follow, but you also want it to be clear and concise. This means that you need a good balance of text and images.
You can use images to make your content easier to understand, and you can use text to explain the steps your audience needs to follow.
8. How Do You Want Your Content to Be Shared?
There are a number of different ways your content can be shared. You can post it on social media, share it on your website, send it via email, or put it on a landing page.
Each of these options has its own pros and cons, so you’d be wise to choose the one that makes the most sense for your content.
9. What Type of Content Will Get the Most Engagement?
When it comes to content marketing, there’s no such thing as a ‘one-size-fits-all’ approach.
That’s because every audience has different needs, wants, and preferences.
To get the most engagement out of your content, you should be thinking about what type of content will get your audience the most excited.
10. What Makes Your Content Unique?
It’s always a good idea to stand out from the crowd. If your audience doesn’t know who you are, how can they know what makes your content unique?
To stand out, you might want to think about what makes you different from your competitors.
11. What Can You Offer That Your Competitors Don’t?
No matter how good your competitors’ content is, there will always be something that you can offer your audience that they don’t have.
This could be something as simple as a new way of doing something, or it could be as complex as a completely new approach to solving a problem.
Whatever it is, think about how you can provide your audience with something that your competitors aren’t offering.